Project: Public Education for Greater Collaborative Engagement

Midwives Alliance of North America

Midwives Alliance is using strategic communications to elevate the discourse beyond “Is home birth safe?” to “How do we ensure safety by effectively integrating midwifery into the US healthcare system?” Our strategy includes: training and nurturing a community of social media ambassadors for midwifery and the CPM; ensuring that the critical work of the Division of Research and MANA stats is disseminated to midwives and the broader community; building deeper connections between midwives — who often work in isolation or small practices — through communications tools, including a twice- monthly newsletter, virtual town hall meetings, and webinars.