Project: MANA Communications Program Support

Applicant Organization: Midwives Alliance of North America

Birthing people in North America are continually given conflicting and often erroneous information about childbirth, normal physiologic birth, and the benefits and risks of home birth with a midwife. Popular media is filled with images of childbirth as dangerous, extremely painful, and often traumatic. Poorly researched studies by obstetricians and others not only contain erroneous assertions, but also invite media sensationalism to stir up controversy about the “risks” of planned home births. Through our social and regular media strategies, we will highlight the impressive contributions midwives make to the maternity care system, including high quality peer-reviewed research papers, health benefits for birthing people and their babies, and the value of the Midwives Model of Care™ for all concerned.